192 quotes found
“Build a brand or a brand will build you.”
“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not...”
“Understanding who isnt your ideal customer sometimes helps you better clarify who is.”
“Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.”
“With a strong personal brand, you become the only option in the eyes of your ideal customer.”
“Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.”
“Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.”
“The thing is, If you try to market to everyone, then you successfully market to no one.”
“If I had a dollar for every time someone asked, What do you think about this logo? Id be rich.”
“Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they dont have to share your personal interests or have the same lifestyle you do.”
“Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.”
“So it comes down to scarcity, one product or service having qualities you wont find everywhere or ideally, anywhere. Its the job of every brand to seek that out as their standard, their stamp.”
“Look at every revolutionary brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as the Killer App ...”
“The opposite of value is a commodity item with little or no perceived value which means people are not seeking it out and when they do, its merely one of the many choices (so very likely the cheap...”
“Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.”
“Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.”
“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the timeor more effici...”
“Social media isnt a brand strategy. Social media is a channel. While its important for a brand to develop something to say, its more important to create something that will be heard.”
“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services dese...”
“Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for...”
