15 quotes found
“Life is made up of dots”
“Having a me-too brand is a death sentence.”
“Cookie cutters are for baking, not branding.”
“Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.”
“Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.”
“Brand growth and dominance is created by having the highest brand value, not the lowest price tag.”
“Look at every revolutionary brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as the Killer App ...”
“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the timeor more effici...”
“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services dese...”
“Why is it theres no aisle in a grocery or department in a store or menu on a website for average stuff or beige products? FACT: People never got passionate about mediocre and average. While consume...”
“If your brand is a clich, your brand is losing sales and growth. Why? If your brand is using clichs to promote itself, youre promoting your category, not your unique, individual brand. Painful? Yes...”
“One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates loyalty to that price point. As soon as your gu...”
“We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.”
“There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.”
“Your brand exists to differentiate. Same crap, different day wont do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By bre...”
