“Look at every revolutionary brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as the Killer App ...”

“Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.”

“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the timeor more effici...”

“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services dese...”

“Why is it theres no aisle in a grocery or department in a store or menu on a website for average stuff or beige products? FACT: People never got passionate about mediocre and average. While consume...”

“If your brand is a clich, your brand is losing sales and growth. Why? If your brand is using clichs to promote itself, youre promoting your category, not your unique, individual brand. Painful? Yes...”

“If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)”

“Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.”

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique ...”

“Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.”

“Technology has changed the way we work, and consequently, our posture. Today, sitting has been referred to as the new smoking. This has been exacerbated by the development of handheld devices and t...”

“Posture is Paramount.”

“If you hire people just because they can do a job, theyll work for your money. But if you hire people who believe what you believe, theyll work for you with blood and sweat and tears.”

“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. Tha...”

“Dont worry, Im not quitting. Ive decided Im going to stay andmake his life a living hell while I run his business into the ground.--Kim to Abe”