192 quotes found
“Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need.”
“Entrepreneur, your last 20 tweets has to be about your brain, brand and business.”
“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative u...”
“So, you dont have money to invest in your brand? You do have money for damage control, right?Heres the thing: anyone can make your brand inferior in your absence.”
“Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarityin startups, enterprises, and life itself.”
“Brands play in an exciting sandbox of symbolic meanings.”
“People change, and so do their aspirations, and so should brands.”
“Make sure you test your brand storys recipe with whomever youre cooking it for.”
“Lean brands are the result of continually testing assumptions.”
“Do everything in your power to make customers go confidently in the direction of their purchase intention.”
“Brand and product dont compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.”
“Products shouldnt just work well, they must unfold well.”
“People relate to people, and if your brand feels like people, theyll relate to you, too.”
“Positioning is finding the right parking space inside the consumers mind and going for it before someone else takes it.”
“Your brand storys happily ever after involves open wallets.”
“All human aspirations are opportunities for brands to build relationships.”
“Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.”
“In todays saturated marketplace, youll go nowhere selling a bunch of features. We are in the business of disrupting the market with brands that matter.”
“What is the Once upon a time of your brand story? Ask yourself this: How does what Im building help consumers close the gap between who they are today and who they want to be tomorrow?”
“Even if your companys financial condition can withstand the inefficiency of quality service, your brand likely wont.”
