“Ideas are the currency of innovation.”

“So it comes down to scarcity, one product or service having qualities you wont find everywhere or ideally, anywhere. Its the job of every brand to seek that out as their standard, their stamp.”

“The opposite of value is a commodity item with little or no perceived value which means people are not seeking it out and when they do, its merely one of the many choices (so very likely the cheap...”

“Social media isnt a brand strategy. Social media is a channel. While its important for a brand to develop something to say, its more important to create something that will be heard.”

“Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for...”

“Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be...”

“If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)”

“Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.”

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique ...”

“A common mistaken conclusion made by companies is they think people are cheap and want only the best price. Thats only true if youre only giving them the same dismal choices with no differentiation...”

“Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.”

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentia...”

“If you dont know your tendencies and cant analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”

“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”