Quotes by David Brier

“Ideas are the currency of innovation.”

“Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.”

“So it comes down to scarcity, one product or service having qualities you wont find everywhere or ideally, anywhere. Its the job of every brand to seek that out as their standard, their stamp.”

“Look at every revolutionary brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as the Killer App ...”

“The opposite of value is a commodity item with little or no perceived value which means people are not seeking it out and when they do, its merely one of the many choices (so very likely the cheap...”

“Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.”

“Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.”

“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the timeor more effici...”

“Social media isnt a brand strategy. Social media is a channel. While its important for a brand to develop something to say, its more important to create something that will be heard.”

“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services dese...”

“Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for...”

“Why is it theres no aisle in a grocery or department in a store or menu on a website for average stuff or beige products? FACT: People never got passionate about mediocre and average. While consume...”

“If your brand is a clich, your brand is losing sales and growth. Why? If your brand is using clichs to promote itself, youre promoting your category, not your unique, individual brand. Painful? Yes...”

“Brand growth and dominance is created by having the highest brand value, not the lowest price tag.”

“One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates loyalty to that price point. As soon as your gu...”

“Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be...”

“We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.”

“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.”

“When it comes to branding and the ever-changing social media phenomenon, youre not a mushroom. In other words, you shouldnt be kept in the dark and fed a pile of...well, you get the idea.”

“Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?”