“Look at every revolutionary brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as the Killer App ...”

“Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.”

“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the timeor more effici...”

“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services dese...”

“Why is it theres no aisle in a grocery or department in a store or menu on a website for average stuff or beige products? FACT: People never got passionate about mediocre and average. While consume...”

“If your brand is a clich, your brand is losing sales and growth. Why? If your brand is using clichs to promote itself, youre promoting your category, not your unique, individual brand. Painful? Yes...”

“If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)”

“Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.”

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique ...”

“A common mistaken conclusion made by companies is they think people are cheap and want only the best price. Thats only true if youre only giving them the same dismal choices with no differentiation...”

“Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.”

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentia...”

“If you dont know your tendencies and cant analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”

“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”