“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“Men of lofty genius when they are doing the least work are most active.”

“Neither a lofty degree of intelligence nor imagination nor both together go to the making of genius. Love, love, love, that is the soul of genius.”

“There's a fine line between genius and insanity. I have erased this line.”