“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“I keep drawing the trees, the rocks, the river, I'm still learning how to see them; I'm still discovering how to render their forms. I will spend a lifetime doing that. Maybe someday I'll get it ri...”

“When I started to draw, most of my influences were from other painters and illustrators, so I was drawing landscape at second hand, really. The trees were Rackham trees, or trees that I had seen in...”

“I wish I could draw you how I see you. I'd draw a boy with the most magnetic smile, and the kindest hands, and eyes that are gloomy, but can sometimes be bright. I'd draw a boy who deserves to see ...”

“Over time, a commitment to challenging, focused work and leisure produces not only better daily experience, but also a more complex, interesting person: the long-range benefit of the focused life. ...”

“Attention is the beginning of devotion.”

“You dont have to worry about getting the attention of others when youre good at what you do.”

“The by-product that is created while following the religion of the Self [Soul] is the worldly life. It is gained free of cost.”

“The idea that 20% of the features will get you 80% of the value may well be correct, but it also means that on important tasks, you're giving the customers B-grade experieence where it matters most.”

“Natural gas is hemispheric. I like to call it hemispheric in nature because it is a product that we can find in our neighborhoods.”