“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)”

“Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.”

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique ...”

“It's your duty to build your brand daily not in a day”