“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“Dont feel ashamed of working hard! Believe that things will change.”

“Be believing, be happy, don't get discouraged. Things will work out.”

“Hearts will break and people will hurt you, darling. Her mother said. But when you let those people control your outlook on the life, you only allow them to have a greater hold on your happiness. O...”

“The life of my people is to remember forever; each head granary is full. The life of your people is to forget: your thing granaries ("museums"), and not yourselves, are full.”

“We are now in the mountains and they are in us, kindling enthusiasm, making every nerve quiver, filling every pore and cell of us.”

“The living sinners on deadly ground.”

“The more clearly you understand yourself and your emotions, the more you become a lover of what is.”

“There are only two ways to live your life: as though nothing is a miracle, or as though everything is a miracle.”

“The moral of the tale is, don't live for the approval of others. The real you is here to find out the secret of life, not to satisfy someone else's opinion.”