“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“They came to her, naturally, since she was a woman, all day long with this and that; one wanting this, another that; the children were growing up; she often felt she was nothing but a sponge sopped...”

“And not only that, I also have the MacBook Air which is really cool. Even my wife is jealous of my MacBook Air.”

“I'm incredibly competitive in all sports in a way that is so mystifying to my wife because she grew up playing the violin and piano. I've always been like that.”

“That's how it is with want. As long as you lack something you yearn for it without cease. if only I could have that one thing, you tell yourself, all my problems would be solved. But once you get i...”

“Alice suspected Paul couldnt really picture his father, just like she couldnt picture Paul when he was away. Maybe that was the case with people you wanted more than was good for you.”

“I want, I dont want.How can one live with such a heart?”

“The more clearly you understand yourself and your emotions, the more you become a lover of what is.”

“There are only two ways to live your life: as though nothing is a miracle, or as though everything is a miracle.”

“The moral of the tale is, don't live for the approval of others. The real you is here to find out the secret of life, not to satisfy someone else's opinion.”