“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“They came to her, naturally, since she was a woman, all day long with this and that; one wanting this, another that; the children were growing up; she often felt she was nothing but a sponge sopped...”

“And not only that, I also have the MacBook Air which is really cool. Even my wife is jealous of my MacBook Air.”

“I'm incredibly competitive in all sports in a way that is so mystifying to my wife because she grew up playing the violin and piano. I've always been like that.”

“She has her own brand of strength,brought to the surface by the dim glow of the streetlight and the whisper of night air on her skin.”

“The toddler must say no in order to find out who she is. The adolescent says no to assert who she is not.”

“You label somebody 'New Age,' and that's automatic mockery: 'She cannot possibly be a serious thinker.'”