“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“It is better to be hated for what you are than to be loved for what you are not.”

“If I am going to be drownedif I am going to be drownedif I am going to be drowned, why, in the name of the seven mad gods who rule the sea, was I allowed to come thus far and contemplate sand and t...”

“I'm an Earth ecstatic, and my creed is simple: All life is sacred, life loves life, and we are capable of improving our behavior toward one another. As basic as that is, for me it's also tonic and ...”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“A doctor must work eighteen hours a day and seven days a week. If you cannot console yourself to this, get out of the profession.”

“In the words of the philosopher Sceptum, the founder of my profession: am I going to get paid for this?”

“Do not work primarily for money; do your duty to patients first and let the money follow; our life is short, we don't live twice; the whirlwind will pick up the leaves and spin them, but then it wi...”