“Teach your employees how to build relationships with your customers.”

“Considered your brand a life experience.”

“A brand should take into account the customers total shopping experienceevery contact point is important and should be in accord with the customer expectations.”

“The worlds most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!”

“Does your marketing promote the difference between good and bad or better and best?”

“You cant afford not to manage your brand.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“People don't care how much you know until they know how much you care”

“If you want to be outstanding, stop meeting expectations, start exceeding them”

“Insurance business is about promises and trust. It is about delivering to the customer in times of need and if this cannot be imbibed in a professional neither him nor the industry will succeed.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”