“roughly 90 percent of songs have mating as their central theme, and this holds true regardless of cultural setting or historical period.”

“Hope is an elixir of life. It is the engine that propels us forward in our pursuit of countless goals, all of which might otherwise be impossible to undertake if we were bereft of hope.”

“humans have an evolved capacity to engage in self-deception in order to navigate through life in a delusional state of blissful ignorance.”

“Litterature provides us with the opportunity to escape into fictional worlds that are ultimately rooted in human universals shaped by common biological forces.”

“The "us versus them" mindset coupled with our social nature implies that we have an innate need to belong to clearly defined in-groups.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”

“The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's...”

“Don't just stand there and nod. The mind observes and cogitates, the heart engages, and I would encourage you to engage with the process.”

“The necessary and needful reaction from the collective unconscious expresses itself in archetypally formed ideas. The meeting with oneself is, at first, the meeting with one's own shadow. The shado...”

“The unconscious no sooner touches us than we are itwe become unconscious of ourselves. That is the age-old danger, instinctively known and feared by primitive man, who himself stands so very close ...”