“Any investment in sales training is an investment in your own gross profits.”

“67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.”

“The fate of your company is in the hands of your people. Train them well.”

“Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.”

“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.”

“The best ads are about the customer and how the product will change his life.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”

“Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead.”

“Think about what you sell in terms of how it eases or prevents pain for your client.”

“The income tax is a twentieth-century socialist experiment that has failed. Before the income tax was imposed on us just 80 years ago, government had no claim to our income. Only sales, excise, and...”