Quotes by David Brier

“Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While co...”

“If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful...”

“Brand growth and dominance is created by having the highest brand value, not the lowest price tag.”

“One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your ...”

“We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.”

“When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.”

“Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must ident...”

“The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.”

“There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.”

“Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By ...”

“Having a me-too brand is a death sentence.”

“Cookie cutters are for baking, not branding.”

“And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.”

“Life is made up of dots”

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentia...”