74 quotes found
“It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both ...”
“Tycoon had a peddler's talent for using words to redefine reality.”
“In the innovation age customer experience is key. Your impression defines their expression”
“Sell it, don't Smell it.”
“What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could...”
“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”
“Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.”
“When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.”
“Colonel Cargill, General Peckem’s troubleshooter, was a forceful, ruddy man. Before the war he had been an alert, hard-hitting, aggressive marketing executive. He was a very bad marketing executive...”
“What’s the best way to ensure your small business makes a profit? Without a doubt, it’s to keep your overhead costs low, and maximize your sales per marketing dollar.”
“Marketing is like sex—if you have to pay for it, you're doing something wrong”
“Good content isn’t about good storytelling. It’s about telling a true story well.”
“Service Marketing delivers when great communication meets great service design.”
