74 quotes found
“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”
“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”
“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”
“The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's...”
“Sex always sells-always has, always will.”
“These devices only became very popular after all of this technology was hidden behind a red button that did it all”
“Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and dont let stress steal your joy.”
“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
“Stories carry things. A lesson or moral. Information or a take-home message.”
“When we write from the inside out rather than the outside in, when we write about what most concerns us rather than about what we feel might sell, we often write so well and so persuasively that th...”
“Marketing should never be just a blunt instrument.”
“Start thinking about a consumers Path to Purpose along her Path to Purchase.”
“SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.”
“When we care, we share.”
“Social media is like a virtual handshake when used by a professional advisor.”
“The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he's getting it.”
“Josephy visited several leading Manhattan bookstores and sadly discovered the explanation [from his agent] to be generally correct; books about Indians were shelved in the back of the stores alongs...”
“The world is cheapened when everyone sees it with a marketers eye.”
“Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.”
“When you say the word marketing, do you think of serving? Until you do, youre going to live far below your highest potential.”
