“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative u...”

“So, you dont have money to invest in your brand? You do have money for damage control, right?Heres the thing: anyone can make your brand inferior in your absence.”

“Brands play in an exciting sandbox of symbolic meanings.”

“People change, and so do their aspirations, and so should brands.”

“Make sure you test your brand storys recipe with whomever youre cooking it for.”

“Lean brands are the result of continually testing assumptions.”

“If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)”

“Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.”

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique ...”

“There is this one thing that makes a big difference: creativity! There is this one thing that gives birth to great things: imaginations! The world we see is a product of creativity and imaginations...”

“Trusted relationships are the essence of a brand”

“How people perceive your brand will determine how they will receive your brand”

“If you hire people just because they can do a job, theyll work for your money. But if you hire people who believe what you believe, theyll work for you with blood and sweat and tears.”

“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. Tha...”

“Dont worry, Im not quitting. Ive decided Im going to stay andmake his life a living hell while I run his business into the ground.--Kim to Abe”