289 quotes found
“People don't trade money for things when they value their money more highly than they value the things.”
“Does your marketing promote the difference between good and bad or better and best?”
“The only way to have great customers is to be one.”
“They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks (opening thousands of pistachio nuts can cause severe thumb-bruising, I can tell you from bitter expe...”
“Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and ad...”
“advertising is the price you pay for having unremarkable product or service”
“The Best Marketing Is Education!”
“Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, mode...”
“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”
“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
“Better to be known for something than be forgotten for nothing.”
“Content Is King, Distribution is Queen”
“advertising produces familiarity which produces sales”
“You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.”
“Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.”
“Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do”
“By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual”
“The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.”
“I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetin...”
“I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.”
