“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“The true mystery of the world is the visible, not the invisible.”

“Joy is but the sign that creative emotion is fulfilling its purpose.”

“Everyone lives in two worlds, Maggie said, speaking in an absentminded sort of way while she studied her letters. Theres the real world, with all its annoying facts and rules. In the real world, th...”

“They had killed themselves over our dying forests, over manatees maimed by propellers as they surfaced to drink from garden hoses; they had killed themselves at the sight of used tires stacked high...”

“The world seemed to shimmer a little at the edges.”

“If we cannot accept the importance of the world, which considers itself important, if in the midst of that world our laughter finds no echo, we have but one choice: to take the world as a whole and...”

“The more clearly you understand yourself and your emotions, the more you become a lover of what is.”

“There are only two ways to live your life: as though nothing is a miracle, or as though everything is a miracle.”

“The moral of the tale is, don't live for the approval of others. The real you is here to find out the secret of life, not to satisfy someone else's opinion.”