“We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times...”

“We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.”

“I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.”

“The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.”

“Sustainability is no longer about doing less harm. It's about doing more good.”

“I always wanted to be a medical doctor, and I never thought of business.”

“You can start with nothing and still succeed. However, if you don't start you will never succeed.”

“I think, in storytelling, people want to see triumph, and so it's usually nice to start with failure and see someone somehow rise above it. People like to see people try. And they like to see peopl...”

“The starkest rejection letter might be followed by a million-dollar advance. Don't let rejection start to look the same as failure.”

“Some mornings, it's just not worth chewing through the leather straps.”