“We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times...”

“We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.”

“The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.”

“Sustainability is no longer about doing less harm. It's about doing more good.”

“I always wanted to be a medical doctor, and I never thought of business.”

“I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be use...”

“When we are tired, we are attacked by ideas we conquered long ago.”

“There is no future without a past, because what is to be cannot be imagined except as a form of repetition.”

“In the end, your past is not my past and your truth is not my truth and your solution - is not my solution.”

“The only failure is not to try.”

“We decided to try in vitro, because both Peter and I felt we couldn't handle another failure. When I miscarried after that, we had to come to terms with the possibility that this wasn't meant to be.”

“I try to be cool with everybody, but sometimes, everybody just has different personalities, motives, and different characters.”