“We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times...”

“We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.”

“I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.”

“The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.”

“I always wanted to be a medical doctor, and I never thought of business.”

“I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be use...”

“There is no second place for doing first rate work.”

“You can have everything you want if you can put your heart and soul into everything you do.”

“For the things we have to learn before we can do them, we learn by doing them.”

“The first law of nature is self-preservation. Cut off that which may harm you. But if it is worth preserving, and is meaningful, nourish it and have no regrets. Ultimately, this is true living and ...”

“A man who preserves his integrity no real, long-lasting harm can ever come.”

“I lie to her. Because this world is not safe. The people who are supposed to protect us, the people we are supposed to trust -- I know that sometimes they are the ones who do the most harm.”