We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
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About Jochen Zeitz
Jochen Zeitz was a contemporary German businessman. Jochen Zeitz is a businessman best known for his work as Chairman, President and CEO of Harley-Davidson, Inc. and Chairman of LiveWire Inc. Read more on Wikipedia →