“We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times...”

“We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.”

“I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.”

“The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.”

“Sustainability is no longer about doing less harm. It's about doing more good.”

“I always wanted to be a medical doctor, and I never thought of business.”

“If you hire people just because they can do a job, theyll work for your money. But if you hire people who believe what you believe, theyll work for you with blood and sweat and tears.”

“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. Tha...”

“Dont worry, Im not quitting. Ive decided Im going to stay andmake his life a living hell while I run his business into the ground.--Kim to Abe”

“Sustainability is no longer about doing less harm. It's about doing more good.”