“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Sound an alarm! Advertising, not deals, builds brands.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“The best ideas come as jokes. Make your thinking as funny as possible.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“A man who tells you to follow him will turn his followers into his company, while a true leader who does not tell you to follow him, will sit in the company of his followers.”

“In a rational society we would want our presidents to be teachers. In our actual society we insist they be cheerleaders.”

“I discovered that all these rulers were men. What they had in common was an avaricious and distorted personality, a never-ending appetite for money, sex and unlimited power. They were men who sowed...”