“We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.”

“The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.”

“Communication without a specific focus is just noise. It achieves little beyond taking time and energy.”

“To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compel...”

“A common mistaken conclusion made by companies is they think people are cheap and want only the best price. Thats only true if youre only giving them the same dismal choices with no differentiation...”

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentia...”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”