“Ideas are the currency of innovation.”

“Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.”

“So it comes down to scarcity, one product or service having qualities you wont find everywhere or ideally, anywhere. Its the job of every brand to seek that out as their standard, their stamp.”

“The opposite of value is a commodity item with little or no perceived value which means people are not seeking it out and when they do, its merely one of the many choices (so very likely the cheap...”

“Social media isnt a brand strategy. Social media is a channel. While its important for a brand to develop something to say, its more important to create something that will be heard.”

“Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for...”

“Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.”

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentia...”

“If you dont know your tendencies and cant analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”

“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”

“You may start small but don't stay small”