Quotes by Frank Luntz

“I have missed more than nine thousand shots in my career. I have lost almost three hundred games. On twenty-six occasions, I have been entrusted to take the game-winning shot . . . and missed. And ...”

“Blame yourself when things go wrong, and give credit to others when things go right. The process of giving other people credit is what it takes to build a team. Sandberg, one of Americas great team...”

“Democracy is the art and science of running the circus from the monkey cage. H. L. MENCKEN”

“THE TRUTH ABOUT PUBLIC SCHOOL EDUCATION American fifteen-year-olds rank thirty-fifth out of fifty-seven developed countries in math and literacy. 30 percent of public school students dont graduat...”

“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what theyve heard, winners kno...”

“Winners recognize that even when they arent physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connectand then to sell.”

“We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, w...”

“The way you communicate an idea is different than the way you communicate a product.”

“I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't...”

“There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American peopl...”

“Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.”

“Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.”

“There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am inde...”

“What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent.”

“So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but...”

“Winners recognize that even when they aren’t physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connect—and then to sell.”

“THE TRUTH ABOUT PUBLIC SCHOOL EDUCATION • American fifteen-year-olds rank thirty-fifth out of fifty-seven developed countries in math and literacy. • 30 percent of public school students don’t grad...”