We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, we've sacrificed nuance and judgement and distinction, and thereby cheapened the conversation.
marketing politics writing

About This Quote

About Frank Luntz

Frank Luntz was a contemporary American political consultant, author, and pollster. Frank Ian Luntz is an American political and communications consultant and pollster. His work has included developing talking points and other messaging for Republican causes, assistance with messaging for Newt Gingrich's Contract with America, and public relations support for The Israel Project. Read more on Wikipedia →

Themes

  • Politics — Governance, civic duty, and the structures of power

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“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what theyve heard, winners kno...”
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“Winners recognize that even when they arent physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connectand then to sell.”
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