Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what theyve heard, winners know how to articulate compelling needsand products to satisfy those needsthat people didnt even know they wanted.
About This Quote
About Frank Luntz
Frank Luntz was a contemporary American political consultant, author, and pollster. Frank Ian Luntz is an American political and communications consultant and pollster. His work has included developing talking points and other messaging for Republican causes, assistance with messaging for Newt Gingrich's Contract with America, and public relations support for The Israel Project. Read more on Wikipedia →