Winners recognize that even when they aren’t physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connect—and then to sell.
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About Frank Luntz
Frank Luntz was a contemporary American political consultant, author, and pollster. Frank Ian Luntz is an American political and communications consultant and pollster. His work has included developing talking points and other messaging for Republican causes, assistance with messaging for Newt Gingrich's Contract with America, and public relations support for The Israel Project. Read more on Wikipedia →