Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
Think Single Example

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About Frank Luntz

Frank Luntz was a contemporary American political consultant, author, and pollster. Frank Ian Luntz is an American political and communications consultant and pollster. His work has included developing talking points and other messaging for Republican causes, assistance with messaging for Newt Gingrich's Contract with America, and public relations support for The Israel Project. Read more on Wikipedia →

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“Winners recognize that even when they arent physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connectand then to sell.”
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