192 quotes found
“If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful...”
“Brand growth and dominance is created by having the highest brand value, not the lowest price tag.”
“One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your ...”
“We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.”
“When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.”
“Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must ident...”
“The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.”
“There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.”
“Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By ...”
“Having a me-too brand is a death sentence.”
“Cookie cutters are for baking, not branding.”
“And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.”
“Life is made up of dots”
“So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.”
“Make sure you test your brand story’s recipe with whomever you’re cooking it for.”
“Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.”
“Products shouldn’t just work well, they must unfold well.”
“People relate to people, and if your brand feels like people, they’ll relate to you, too.”
“Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.”
“Your brand story’s “happily ever after” involves open wallets.”
