192 quotes found
“Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.”
“Just because you're a luxury brand doesn't mean you have to have an attitude.”
“With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.”
“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.”
“Paul Rudd has a very specific brand of humor.”
“You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.”
“You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.”
“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”
“So, fuck ’em, we say. Fuck the mundane of Mainstream, the elitists of Literature. We’re GENRE FICTION and proud of it, proud to wear that brand painted on the backs of our biker’s jackets.”
“Understanding who isn’t your ideal customer sometimes helps you better clarify who is.”
“If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.”
“So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.”
“Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer A...”
“The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the che...”
“Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.”
“Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.”
“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more effi...”
“Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”
“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services dese...”
“Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While co...”
