“Fantasy is unconstrained by truth.”

“The trouble with England, he thinks, is that it's so poor in gesture. We shall have to develop a hand signal for Back off, our prince is fucking this man's daughter. He is surprised that the Italia...”

“Sion calls Anne an eel, he calls her a slippery dipper from the slime, and he remembers what the cardinal had called her: my serpentine enemy. Sion says, she goes to it with her brother; he says, w...”

“There's a feeling of power in reserve, a power that drives right through the bone, like the shiver you sense in the shaft of an axe when you take it into your hand. You can strike, or you can not s...”

“The fate of peoples is made like this, two men in small rooms. Forget the coronations, the conclaves of cardinals, the pomp and processions. This is how the world changes: a counter pushed across a...”

“It is the absence of facts that frightens people: the gap you open, into which they pour their fears, fantasies, desires.”

“People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.”

“All good writing is persuasive writing; persuading the reader to buy what you're selling, to side with you, to believe the tales you tell.”

“Yet it is folly to argue against determined hardness; eloquence may strike the ear, and the language of sorrow draw forth the tear of compassion, but nothing can reach the heart that is steeled wit...”

“Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead.”

“Think about what you sell in terms of how it eases or prevents pain for your client.”

“The income tax is a twentieth-century socialist experiment that has failed. Before the income tax was imposed on us just 80 years ago, government had no claim to our income. Only sales, excise, and...”