“We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times...”

“We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.”

“I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.”

“The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.”

“Sustainability is no longer about doing less harm. It's about doing more good.”

“I always wanted to be a medical doctor, and I never thought of business.”

“Lost Time is never found again.”

“How you spend your time is more important than how you spend your money. Money mistakes can be corrected, but time is gone forever.”

“Men talk of killing time, while time quietly kills them.”

“They had killed themselves over our dying forests, over manatees maimed by propellers as they surfaced to drink from garden hoses; they had killed themselves at the sight of used tires stacked high...”

“The world seemed to shimmer a little at the edges.”

“If we cannot accept the importance of the world, which considers itself important, if in the midst of that world our laughter finds no echo, we have but one choice: to take the world as a whole and...”

“When the mind wants to hope it refuses to listen.”

“Sweet are the thoughts that savour of content, The quiet mind is richer than a crown...”

“It turns out that the men who ultimately, who unpretentiously value peace are willing to sacrifice their own peace of mind in order to render it. The question is, 'Who, between opposing forces, wou...”