“We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times...”

“We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.”

“I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.”

“The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.”

“Sustainability is no longer about doing less harm. It's about doing more good.”

“I always wanted to be a medical doctor, and I never thought of business.”

“He could feel the Great Iron War coming to an end now, but he no longer had his finger on the button. The curtains of the world were about to close, and the play of life would soon be over. There w...”

“The place trembled with sound. I didn't need to do anything. They would do it all. But you had to be careful. Drunk as they were they could immediately detect any false gesture, any false word. You...”

“If you dont see yourself as a winner, then you cannot perform as a winner.”

“I possess the faculty of enjoying the company of those I - of my friends as well in silence as in conversation.”

“Because thou writest me often, I thank thee ... Never do I receive a letter from thee, but immediately we are together.”

“You can't be a good manager if you are doing everything yourself.”