“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its ...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone - investors, customers, friends, family, and employees, to name a few.”

“It is better to be hated for what you are than to be loved for what you are not.”

“If I am going to be drownedif I am going to be drownedif I am going to be drowned, why, in the name of the seven mad gods who rule the sea, was I allowed to come thus far and contemplate sand and t...”

“I'm an Earth ecstatic, and my creed is simple: All life is sacred, life loves life, and we are capable of improving our behavior toward one another. As basic as that is, for me it's also tonic and ...”

“To be a champion, I think you have to see the big picture. It's not about winning and losing; it's about every day hard work and about thriving on a challenge. It's about embracing the pain that yo...”

“I'm proud of my hard work. Working hard won't always lead to the exact things we desire. There are many things I've wanted that I haven't always gotten. But, I have a great satisfaction in the bles...”

“Without hard work and discipline it is difficult to be a top professional.”