“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its ...”

“Schools reward their students for a combination of intelligence, perseverance, and hard work - in the classroom and on the playing fields. But these metrics don't help kids understand that great gr...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“When I say it's you I like, I'm talking about that part of you that knows that life is far more than anything you can ever see or hear or touch. That deep part of you that allows you to stand for t...”

“You know Balbec so well - do you have friends in the area?'I have friends wherever there are companies of trees, wounded but not vanquished, which huddle together with touching obstinacy to implore...”

“Things that matter are not easy. Feelings of happiness are easy. Happiness is not. Flirting is easy. Love is not. Saying youre friends is easy. Being friends is not.”

“Motivating employees to work at their full potential is the main premise of successful management.”

“The first thing that has to be recognized is that one cannot train someone to be passionate--it's either in their DNA or it's not.”

“Do not instigate or treat any of your employees, working at your place, with contempt. Treat everyone with respect. You never know what benefit a person will bring.”

“I possess the faculty of enjoying the company of those I - of my friends as well in silence as in conversation.”

“Because thou writest me often, I thank thee ... Never do I receive a letter from thee, but immediately we are together.”

“You can't be a good manager if you are doing everything yourself.”