“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“Schools reward their students for a combination of intelligence, perseverance, and hard work - in the classroom and on the playing fields. But these metrics don't help kids understand that great gr...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone - investors, customers, friends, family, and employees, to name a few.”

“No quality or characteristic is more important than trust”

“Ender had come to feel a unity so strong that the word we came to his lips much more easily than I.”

“The only TV I would be interested in exploring would be live television. There's no substitute for a team of artists performing at their peak live when failure is possible. It's a high-wire act. Th...”

“Some people think football [soccer] is a matter of life and death. I don't like that attitude. I can assure them it is much more serious than that.”

“Once you learn to quit, it becomes a habit.”

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.”

“I have to return some videotapes”

“In the present case it is a little inaccurate to say I hate everything. I am strongly in favor of common sense, common honesty and common decency. This makes me forever ineligible to any public off...”

“...[G]reat progress was evident in the last Congress of the American 'Labour Union' in that among other things, it treated working women with complete equality. While in this respect the English, a...”