“Any investment in sales training is an investment in your own gross profits.”

“67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.”

“The fate of your company is in the hands of your people. Train them well.”

“Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.”

“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.”

“The best ads are about the customer and how the product will change his life.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“For a lie to add piquancy to a story the story would be factual. Fantasy needs no lie to stimulate or excite. But if the factual story is contrived or fallacious then its the fantasy that is the li...”

“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”