Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?
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About Bill Watterson
Bill Watterson was a contemporary American cartoonist. William Boyd Watterson II is an American cartoonist who authored the comic strip Calvin and Hobbes. The strip was syndicated from 1985 to 1995. Read more on Wikipedia →