Quotes by Dieter Rams

“Having small touches of colour makes it more colourful than having the whole thing in colour”

“Good design is as little as possible. Less, but better, because it concentrates on the essential aspects,and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

“I don't like computers. I still like to do my drawings by hand.”

“There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”

“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”

“Design should not dominate things, should not dominate people. It should help people. That's its role.”

“When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers liked to have a brandy, so I'd buy a bottle of ...”

“Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together.”

“The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been ...”

“In the late 1970s, Dieter Rams was becoming increasingly interested in the world of things that surrounded him – an impenetrable confusion of forms, colours and noises. As a designer, Rams was awar...”

“What is Good Design? A quick look at Dieter Rams' Ten Principles. The Design Museum, London Dieter Rams and the 10 principles for a good design Domus Magazine (15 March 2023)”