In the late 1970s, Dieter Rams was becoming increasingly interested in the world of things that surrounded him – an impenetrable confusion of forms, colours and noises. As a designer, Rams was aware that he played an important role in the world he was helping create, he asked himself an important question: is my design good design?
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About Dieter Rams

Dieter Rams was German industrial designer. Dieter Rams is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture. Read more on Wikipedia →

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“Having small touches of colour makes it more colourful than having the whole thing in colour”
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“I don't like computers. I still like to do my drawings by hand.”
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“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”
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“Design should not dominate things, should not dominate people. It should help people. That's its role.”
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