The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been unthinkable without the way paved by them.
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About Dieter Rams

Dieter Rams was German industrial designer. Dieter Rams is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company VitsÅ“, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture. Read more on Wikipedia →

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