Good design is as little as possible. Less, but better, because it concentrates on the essential aspects,and the products are not burdened with non-essentials. Back to purity, back to simplicity.
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About Dieter Rams
Dieter Rams was German industrial designer. Dieter Rams is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company VitsÅ“, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture. Read more on Wikipedia →